To our beloved community,
In September 2017, we embarked on a journey to solve the game companies’ most dire problem:
to acquire, retain and upsell gamers in a cost-efficient manner. We started as a mobile-focused
game advertising platform that measured gameplay time, enabling us to introduce a mutually
aligned advertising model, Cost Per Installation and Play (“CPIP”). If the gamer did not download
and play a designated amount of time, then we would not make a cent. While this was not a
novel concept, combining CPIP with user incentives through token economics was.
We wanted to differentiate ourselves in the fundraising market by being a product ready ICO. If
our goal was purely to just fundraise, then in hindsight, this decision could be viewed as
regrettable. However, our goal isn’t just to fundraise, our goal is to create a game-changing
platform (no pun intended) that would be at the forefront of revolutionizing the gaming industry.